These two pie charts illustrate the kind of gifts men and women buy for each other on Valentine's day.
The top three gifts men buy for women are cards which are 18%, flowers which are 16% and candy which is 14%. Whereas the top three gifts women buy for men are cards, which is the same as men, but with more percentage which is 27%. Candy comes second with 21% followed by flowers with 11%. The most popular gift for both men and women is cards which is something in common. However, the second most common gift men buy is flowers, but it’s candy for women. The rest of the gifts men buy would be jewelry 10%, lingerie 7%, spa/personal care 6% and finally perfume 4%. Whereas the rest of gifts women buy for men are perfume 10%, jewelry 9%, lingerie 4% and finally spa/personal care which got a very small portion that is only 1% of the whole.
In conclusion, it looks like cards, candy and flowers got the biggest segments and that’s because they’re the most common gifts for both men and women.
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